Orbit Media Studios publishes one of the most consistently useful agency blogs in digital marketing, led by Andy Crestodina (co-founder and CMO) alongside the Orbit team. The blog is built for people who want practical, proven guidance rather than theory, with posts that translate real-world agency experience into clear frameworks and checklists. Core topics include content marketing, SEO, GA4 and analytics, conversion optimization, web strategy, and web design. In recent years, Orbit has also expanded heavily into AI for marketing, showing concrete ways teams use AI without sacrificing strategy, quality, or trust.
23 articles from this blog
Direct Traffic in GA4: What It Really Measures (and 10 Ways to Increase It) Analytics By Andy Crestodina I’m in a client meeting. We’re reviewing Anal
The Only Two Types of Content that AI Can Never Make SEO & Content Marketing, Artificial intelligence (AI) By Andy Crestodina There’s so much talk abo
AI Traffic Conversion Rates: New Research from 97 B2B Websites and 29M visits SEO & Content Marketing, Artificial intelligence (AI), Research By Andy
AI Crawls vs. AI Traffic: What 560,000+ Requests Reveal About Where AI Actually Sends Visitors Website Design & Usability, Artificial intelligence (AI
59 Marketing Diagrams and Charts that Explain Digital Marketing SEO & Content Marketing, Research By Andy Crestodina When concepts get tough, content
The AI-Driven Content Strategy: How (and When) to Use AI for Content Marketing SEO & Content Marketing, Artificial intelligence (AI) By Andy Crestodin
Stop writing prompts. Here’s an AI assistant that does it for you. Digital Strategy, Artificial intelligence (AI) By Andy Crestodina 🔴 Stop writing p
22 AI Prompts That Actually Work (From 24 Years of Digital Marketing Experience) Digital Strategy, Artificial intelligence (AI) By Andy Crestodina Wai
How to Cut AI Costs and Climate Impact: Ranking 9 Inputs and Outputs Artificial intelligence (AI) By Andy Crestodina Every AI prompt has two prices. O
The One Prompt That Improves Any Page …by Checking for 5 Types of Specificity Digital Strategy, Website Design & Usability By Andy Crestodina Great we
11 Tips to Extend the Life of Your Best Content Using Audio Formats SEO & Content Marketing, Social Media By Kimberly Zhang You invested weeks into th
What SEOs Get Wrong About AI Search SEO & Content Marketing, Artificial intelligence (AI) By Andy Crestodina Maybe you’ve heard… The key to AI visibil
Using AI to audit and optimize your website's contact page for higher conversion rates and better lead generation.
Learn two AI prompts to analyze and align your website content with visitor psychology for better conversion and persuasion.
Learn to create AI-powered buyer personas using 5 specific prompts to align marketing copy and campaigns with your target audience.
A guide on creating a custom AI clone or advisor using your own content to automate tasks, extend availability, and promote your brand.
Learn how to use AI prompts to analyze your brand's perception vs. competitors and improve AI search recommendations.
2025 report on spam trends in email and social media, analyzing damaging outreach tactics and the impact of AI-generated spam.
A guide for marketers on optimizing brand visibility and getting recommendations from AI search and chatbots.
A 9-step analysis of how AI search generates leads, focusing on user behavior, prompt structure, and higher conversion rates compared to Google.
