OrbitMedia Blog 7/22/2026

AI Traffic Conversion Rates: New Research from 97 B2B Websites and 29M visits

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AI Traffic Conversion Rates: New Research from 97 B2B Websites and 29M visits SEO & Content Marketing, Artificial intelligence (AI), Research By Andy Crestodina I saw something strange in GA4 recently. When I looked at the conversion rates across various traffic sources, I noticed that visitors who come from AI are much more likely to become a lead than visitors from other sources, especially when

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AI Traffic Conversion Rates: New Research from 97 B2B Websites and 29M visits

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