Orbit Media Studios publishes one of the most consistently useful agency blogs in digital marketing, led by Andy Crestodina (co-founder and CMO) alongside the Orbit team. The blog is built for people who want practical, proven guidance rather than theory, with posts that translate real-world agency experience into clear frameworks and checklists. Core topics include content marketing, SEO, GA4 and analytics, conversion optimization, web strategy, and web design. In recent years, Orbit has also expanded heavily into AI for marketing, showing concrete ways teams use AI without sacrificing strategy, quality, or trust.
25 articles from this blog
A guide for marketers on optimizing brand visibility and getting recommendations from AI search and chatbots.
A 9-step analysis of how AI search generates leads, focusing on user behavior, prompt structure, and higher conversion rates compared to Google.
A guide on creating custom GPTs for marketing workflows, turning expert prompts into reusable AI tools for efficiency and standardization.
A guide to creating high-performing CTAs with an AI prompt, covering measurement in GA4 and five best practices for better clickthrough rates.
Compares brand marketing and performance marketing, detailing their distinct goals, channels, and metrics for a balanced strategy.
