Joe Pulizzi 10/28/2025

You Have 3 Years. Maybe Less.

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The author reflects on the urgent, fear-driven shift towards AI in marketing after attending the MAICON conference. Drawing parallels to the disruptive shift from print to digital media, they argue that AI will fundamentally transform marketing, content creation, and audience building within three years, forcing professionals to adapt or be replaced. The article analyzes corporate trends prioritizing efficiency over people and encourages a proactive, entrepreneurial approach to navigate the impending change.

You Have 3 Years. Maybe Less.

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